Wednesday, November 13, 2013

Sentence doctors hate to hear - drug saw on TV

“I need the drug that I saw on TV.” 
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The only thing harder than trying to persuade someone they need a drug is trying to persuade them that they don’t need a drug. Unfortunately, drug ads are too effective and patients come in demanding drugs for a problem they don’t have (or a problem where cheaper drugs will work just as well). A long frank talk is the best way to correct this problem, but it is time consuming and very draining. Alternately, I find that telling the patients the actual cost for their “wonder drug” work pretty well much of the time too.

Source: politedissent.com

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