iPad mini by Apple

In the early part of the next year i.e. 2012, Apple is thinking of launching a new tablet i.e. iPad mini. This is thought to be a strategy by Apple to beat Kindle Fire by Amazon.

Brian White, an analyst from Ticonderoga Securities, reported,

Our research is pointing to the unveiling of a lower priced iPad in the first few months of 2012 that is aimed at expanding the company’s market potential by tapping into a more price sensitive consumer segment,

He further points out,

Essentially, this ‘iPad mini’ will also fend off the recently announced Amazon (AMZN, $235.48, NR) Kindle Fire that addresses the low-end tablet market with a $199 price tag but could lead to bigger tablet ambitions from the online retailer in the future.

According to analyst, mini refers to the reduced price and not to the decreased size of the tablet. White further said,

We believe this lower priced iPad could be priced in the mid-to-high-$200 range, We expect this will be followed by a much more powerful, feature rich standard-priced iPad 3 in 2Q12.

Source:
Boy Genius Report